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APPROACH
To appeal to the target audience, I went to see what they like to do. Then you quickly end up on social media. I discovered out that the 80s trend is all the way back to youth. That’s why I made the following 2 things:
Instagram filter: The Instagram filter is a clever marketing tool that is also extremely common among teenagers. I took elements from the poster and incorporated them into the filter to establish recognition.
Poster: I wanted to make a cool poster where you couldn’t immediately see what’s going on due to the amount of things. It’s a nice poster to hang on the wall, and if you look closely, you’ll notice that it’s full of sexual references.
The instagram itself would look like this. I also made post layouts that the Ruby and Charlie can fill in with their own photos. For instagram IGTV I made an intro that can be put over any video. In this way you give a series an image and recognition for the viewer.
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