year

2020

Client

School Project: 2 Year GLR

Client

School Project: 2 Year GLR

Outcome

Instagram Identity

SOA Poli @RubyXCharlie

CORPORATE IDENTITY + INSTAGRAM LAYOUT
2020

Ruby and Charlie have an Instagram account where they answer uncomfortable questions from teenagers about sex, hygiene, pregnancy, and other topics in this field. They are medical professionals from the GGD Rotterdam in the Netherlands who use social media to connect with the younger generation.

APPROACH

To appeal to the target audience, I went to see what they like to do. Then you quickly end up on social media. I discovered out that the 80s trend is all the way back to youth. That’s why I made the following 2 things:

Instagram filter: The Instagram filter is a clever marketing tool that is also extremely common among teenagers. I took elements from the poster and incorporated them into the filter to establish recognition.

Poster: I wanted to make a cool poster where you couldn’t immediately see what’s going on due to the amount of things. It’s a nice poster to hang on the wall, and if you look closely, you’ll notice that it’s full of sexual references.

INSTAGRAM

The instagram itself would look like this. I also made post layouts that the Ruby and Charlie can fill in with their own photos. For instagram IGTV I made an intro that can be put over any video. In this way you give a series an image and recognition for the viewer.

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